The SHO Mission:
Create high quality innovative apparel inspired by fishing and positivity supported by top notch customer service, so everyone can proudly "Wear the life, you live!"

Safety Harbor:
We are named after a small coastal community in Northwest Tampa Bay, FL. In the 1800s, the city received its name as once ships made it to this harbor they were safe from pirates. This harbor eventually became the city of Safety Harbor. 


Who We Are:

We are third generation Floridians and Safety Harbor Outfitters originates from everything Florida. Everything Florida to us means fishing, surfing, skating, diving, wakeboarding, spearfishing, hunting, having a few too many at the sandbar, and much much more. Throughout all this Florida fun, fishing has always been our first love for everything water. SHO will highlight our passion for fishing and the water in various ways, while having a constant focus on conservation.